To My Portfolio

Jeroen Paijmans

Welcome to my portfolio!


An important skill for a designer is sketching, in the past years I developed this skills and I'm still aiming to improve it.

Via several courses at the university I developed different sketching techniques and learned how to make sketches in order to communicate ideas and products.
Besides Sketching on paper I also have experience in sketching via the computer with programs such as Sketchbook Pro. In the Past I also have given basic sketching workshops to first year students.


Design does not come to life when it is only existent on paper. in order to bring life in design, you need to prototype and built it.

During my education I have experienced numerous ways to prototype, from labor intensive woodworking and sanding, to more computer generated prototyping with laser cutters or 3d printers.

another aspect in which I have experience is incoorperating electronics and programming in the prototype in order to bring it more alive and introduce interactivity.

Prototyping techniques I have experience with are:

-3d printing
-Laser cutting
-Cardboard modelling
-programming in Arduino
-programming in Processing

Creative Thinking

I believe that the most important aspect of a good designer is creative thinking. for me creative thinking is finding different solutions for the same problem, or seeing oppurtionities in places you normally wont see them, like in the Wellbeing in Urban Areas project where creative thinking was used to see what the actual problem was, redefining the relation between the public and the loitering youths.

Creative thinking is amplified by teamwork, together with a team I am able to come up with ideas, and iterate further on the ideas of someone else. the past I have attended various brainstorming sessions for different companies such as: Smaac, Nyoyn, Philips, Nedap and Port of Rotterdam. Next that I also attended various educational brainstorming sessions.


Within the design process communicating is key, but besides the regular communication tools such as sketches, videos and presentations, I believe the design itself is the perfect communication tool. A design or concept, during the design process or finalized, can better explain the opportunities and possibilities than anything else and can catalyze discussions and conversations. Design can make an implicit problem or situation visible and discussable.

During my education I have experienced with and through design by giving presentations, creating sketches, making movies, creating animations and generating prototypes.

Urban Sensing

Individual Project

Urban Sensing is a project about tourism in the city of Breda. The goal of this project was to build a tool for tourism in Breda which used augmented reality in the city to show things, people otherwise would not see.

Augmented Breda is a concept which combines the two main pillars of the cultural policy of Breda. Breda wants to focus on both Heritage and Visual Arts. Heritage is a prominent factor of the city, the old buildings of the city tell the history of Breda. Visual Arts is not that obvious, besides a couple of festivals and the Graphic Design Museum.

In Augmented Breda these two pillars are combined and change Breda into a virtual exposition space. Visual Arts will be projected on buildings with Augmented Reality. In this way tourists can experience Breda in a new way. When tourists are looking at one of these projections they can gather information about the building they are looking at as well as the artwork or artist. They can also see where other artworks are placed in the city on the map. Different dots on the map show related and not related artworks. In this way tourist can also use the tool as a tour guide across the city.


Individual Project (Final Bachelor Project)

The concept for the glowworm project was the Street Color concept. To make a direct link to the activity in the street the people who are visiting the street are used as an input for the Street Color concept, the Street Color concept will use the colors of their clothing as an input. Since the Nieuwe Emmasingel is a shopping street the color of clothes and things that people wear are very appropriate as an input, the light artifacts would adapt the color that the people passing through the streets wear and use that color to form some kind of behavior. By using the visitors themselves as an input and extracting their colors, the presence of these people would be enhanced, creating a sense of activity and a buzz.

After looking at clothes and at what people wear outside it became obvious that it would be hard to extract the right colors from their clothes solely. Therefor the shift in this concept turned from purely clothes to also incorporating shopping bags. Mostly shopping bags house a lot of color and are very bright and recognizable.

Within the Street Color Concept there is also room for interaction. The colors that the artifacts obtain are linked to different behaviors, each behavior linked to a color. These behaviors allow the visitors to interact with them. When visitors don’t interact with the system nothing happens and the artifact will obtain a different color when the next visitor walks by. But when the visitor interacts with the artifacts, all the artifacts in the street obtain the same color as the one the visitor is interacting with, as a simple reward. This color will stay on the artifacts until someone else walks by.

Wellbeing in
Urban Areas

Individual project

Wellbeing in urban areas was a project on loitering youths in Eindhoven Center.

There are many problems surrounding loitering youths, the gross of these problems only occur with a small amount of youths, but nonetheless the problems are projected on the youths in general.

Eindhoven center has a different dynamic then a normal residential area, but has similar issues. The youths in the city center are relatively innocent but they are seen as a bad influence. Although there are little incidents people do feel unsafe in the center.

In order to make people feel safe again in the city center, I decided not to scare the loitering youths away, but I tried to see how I can change the perception people have from these youths, this because the real problem is the gap between the perception and reality.

In the concept lights are incorporated in the benches on the higher platform on the Catharina square reacting to the sound of the loitering youths or the people who are otherwise sitting on these benches. The light will give a visual representation of the conversation or “activities”. When nobody is present at the benches, it will let it lights glow softly, this in order to attract people and to show its interactivity. Everybody is invited to experience the reaction of the lights.

In this way the lights become a direct representation of the youths, which they also can use in different activities such as rapping.

Socializing Light

Individual Project (Research Project)

Socializing light was a research project in interactive lighting for the city of Eindhoven. for this project I wanted to find out how public participation could enhance the experiene of the urban space.

After several other test and surveys on interaction and participation, an experiment with Active (you control the system) and Passive (the system reacts on your presence) Interaction was conducted. Spots where placed in the city centre which could change color, with the Active Interaction the color was controlled with a tactile knob, where the Passive Interaction worked with a motion sensor.

The test showed that Passive Interaction was the most popular, but that when people start to notice the Passive interaction, the interaction changed from Passive to Active, and that the Active participation can enhance the experience of the public space.


Jeroen Paijmans
Hectorlaan 6
5631 CD Eindhoven

+31 (0)6 21817669


Who am I?

My name is Jeroen Paijmans and I'm a graduate from the Eindhoven University of Technology, Department of Industrial Design.

During my 6 years of design education I have experienced design as the perfect playing field of technology, communication, business and creativity. What I like to do best is work with a context or opportunity, explore it, and use that exploration as fuel for the design process.

In my education I have mainly been working with designing for the public space, trying to bring creativity and something special in to our daily lives and enlighten the city in which we live.

In the past 7 years I have been working in a DIY-store (Formido Rijen). Working in a store showed me the importance and joys of teamwork, besides working in a team this job in the last years also showed me how to lead and work with a team and to keep everybody busy and motivated.

Moving Light

Individual Project (Final Master Project)

For many years urban lighting has been a very static element in the urban space. Almost every city would glow orange because of the light emitted by sodium vapor lamps. But with the recent introduction of LED, perhaps the biggest change since the introduction of electricity in street lighting, this is changing.

LED's make it possible for urban lighting to be reactive while reducing energy consumption. This opens up new perspectives for street lighting, light could not only adapt to the situation, by creating and applying smart systems, it could also influence the urban space and involve the public in the space.

The goal is to create new urban lighting for the area around the van Abbemuseum. The current appearances of the museum give it the image of a fortress with little transparency and hospitality. The urban lighting created within this project will need to address this and make the museum more hospitable and visible in its environment.

The Moving Light concept aims to make the museum more visible in its own surroundings through the use of colored light and banners that can be used as a marketing tool for the museum. By using colored and moving light as a trigger to attract attention towards the banners, more exposure for the banners is created. Since the banners and the museum are in the same environment, more exposure for the banner is more exposure for the museum. An unique selling point of the use of this colored light is that the colors of the light can alter the perception of the colors of the banner, making information on the banner fade in and fade out, generating dynamic properties in a other wise static object.

The moving light lampposts will function as regular dynamic urban lighting for traffic in the streets, dimming the light down when there is no activity and illuminating fully when there is activity. For pedestrians, the concept will be different. They will experience a more ambient light that would react upon their presence, trying to draw their attention and focus that attention on to the banners. In order to maximize the effect of the light on the banners and minimalizing the disturbance towards the traffic, the lamppost will face the traffic under an angle, minimizing the exposure of the colored light to the traffic and making sure that the banners are perpendicular to the road, visible for both the traffic and the pedestrians.


Extra Curricular Work

The desk light features an angular body with a horizontal foot, 5 panels form a small crest, in which the LED's are placed. The top 4 planes house 2 LED's each. The desk light is made several layers of 6mm thick MDF which have been cut out by a laser cutter. In front of the LED’s there is a thin plastic front, this front has been creating by applying a vacuum over a negative mold. Numerous layers of spray filler and paint create a matte and plain effect on the body of the desk light. An important feature of the desk light is the fact that it is powered via the USB port of the laptop instead of a normal power socket.

Intercultural Markers in the Design Process

Module Work

Food is something that can reflect a lot of cultural aspects, this module uses the medium of food and preparing dishes as a way to explore and investigate different dishes.

Within the module we were divided in multi-cultural groups, within these groups we had to prepare a dish from the culture of the foreign group members. In our case this would be Greek. Within the entire process of preparing the meal we had to set markers, which were important in respect to the culture it came from. These markers had to be presented in a film the following day. The dish would be served for all the students, allowing conversation and debate on the cultures.

The assignment for the second day was to prepare another dish from a different culture, most groups did a Dutch dish, but we did a Senegalese dish, since Sophie had lived in Senegal for several years. During the process of this dish we again had to find markers in the process, and try to implement the previous markers in the process, creating intercultural markers. Again the dish would be served to all the other students fueling conversations and debate.

From the third day on we had to design a piece of kitchen cutlery which incorporated on of these markers, and that would be used in both cultures. We choose to go with the marker of serving different and separate dishes in Greek culture and serving one big dish in a bowl in Senegalese culture. After several explorations we came up with tilting bowls, which would allow serving separate dishes but because of the tilting would eventually end as one big dish on a plate from which everyone could eat.

The most important aspect of this module is to let one think about other cultures and to reflect upon its own culture, and how this can be used in the design process


Extra Curricular Work

With in the Cipart lamp I wanted to have a 2D shape that creates different levels when being repeated in a 3D space. Interesting in such designs is how relatively simple shapes can change when being placed in a repetitive pattern.

The final design for the lamp was made out of 20 "wings", these wings themselves are constructed out of 5 parts, which are connected to each other by a "dovetail joint". The reason for the 5 different parts was to minimize the amount of wood that would be wasted after cutting out all the parts.

The entire design was cut out by a laser cutter and later on glued together, this to strengthen the joint. The name for the lamp was derived for the translation of 101 parts in Latin: "CI partes", this because the original design had 101 parts in it, only later one last part was added to increase stability in the bottom.

Curriculum Vitea

Here is a quick overview of my CV, you can see my full CV by clicking on the link below.

Name:   Jeroen Paijmans
Phone number:   0621817669
E-mail:  de_pay_88@hotmail.com
Place of Origin:  Rijen (Noord-Brabant)

2012-present:  Eindhoven University of Technology: Industrial Design Master
2008-2012:   Eindhoven University of Technology: Industrial Design Bachelor

Employement History

2012-present   Formido Bouwmarkt, Junior Manager/Sales
2012   Internship Oce Technologies BV, Design Department
2007-2012   Formido Bouwmarkt, Sales Assistant
2011  Internship TomTom International Eindhoven, Benchmark Tester

See my full CV!

After Graduation

In other showcases the future could be described by pointing out what the preferences for the projects of next semester would be and how you would respond to your conclusions from the reflection. This future will different.

After graduating I am planning to take a new step in my life and try my luck on the job market. With the realization that the current job market is still though, and that my approach to it will be very pragmatic. I can only share with you my wishes for this new upcoming chapter in my life.

In my future career I would like to continue working with the urban environment. It is a context I'm familiar and comfortable with and where I think I can contribute the most for a company.

A company could benefit from my skill to use ideas and concepts as a translation of opportunities or problems. Also I believe that my specific vs. generic approach could be valuable in my future career, since I believe that this enables my to create unique designs or concepts that have a wide use.

Above these wishes the most important aspect in a job remains that it challenges me and that I will be able to use my full potential as an employee, in my bachelor and my master I experienced that I need to be challenged in order to keep motivated and focused.

It is difficult to imagine where I would be within a year, but I hope that I will have found my place.